Wednesday, April 2, 2008

Toys R Us Goes Green

Toys “R” Us Goes Green With New Branded Toy Collection

Toys “R” Us will launch an exclusive line of environmentally friendly toys that will be marketed under the Toys “R” Us brand. The toys are being introduced as more kids and families strive to make lifestyle changes that incorporate more organic and natural products. The first toys in the collection—Natural Wooden Toys, Natural Cotton plush animals, and Organic Cotton Dolls—will be available exclusively at Toys “R” Us stores nationwide and online at by Earth Day, April 22. Additional items will be introduced later this year.

The toys, which promote “Good Green Fun,” come packaged in earth-tone colored boxes that bear a special “R” seal. This seal consists of a green version of the iconic Toys “R” Us reversed “R” logo with a green leaf, encircled by the words “Recycle, Renew, Reuse, Re-think,” and signifies for parents that the toys are eco-friendly.

“We know that kids are becoming more environmentally conscious and are curious about how they can do their part to help protect the planet,” says Karen Dodge, chief merchandising officer, Toys “R” Us, US. “Going green is more than just a trend. It’s becoming a lifestyle. This is just our first step in offering our customers the best selection of eco-friendly and organic products in all of our Toys “R” Us stores nationwide.”

Crafted from natural materials, these items come in packaging that is made from no less than 70% recycled material. The Natural Wooden Toys are decorated using a unique wood-burning technique, which offers a classic look. The Natural Cotton plush animals and Organic Cotton Dolls are colored using natural or water-based dyes and are made with unprocessed, unbleached, and untreated cotton.

In addition, the Forest Stewardship Council (FSC) certified that the materials used to make the Natural Wooden Toys were sourced from well-managed forests, using a system of ten rules that define responsible forest management. Each wooden product in the collection is marked with an identifiable FSC logo.


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